Quote by Jeff Bezos: “Your brand is what other people say about you when you're not in the room.”

This quote means that your reputation isn't just what you say about yourself, but what others genuinely believe and share about you. It emphasizes that real influence comes from how people experience you and what they communicate about that experience.

At the turn of the millennium, the dot-com bubble was bursting, and companies were increasingly aware of the importance of reputation and customer perception in a rapidly digitalizing world. Brand building was becoming critical.

An American entrepreneur, media proprietor, investor, and commercial astronaut. He is the founder and executive chairman of Amazon, having previously served as its president and CEO. Bezos is one of the wealthiest people in the world, known for revolutionizing e-commerce.