Quote by Jeff Bezos: “A company shouldn't get addicted to being shiny, because shiny doesn't last.”

This means that businesses should not chase temporary trends or superficial appeal. Focusing only on what's new and exciting can lead to short-term gains but lacks lasting value. True success comes from building something substantial and enduring.

By 2015, the tech industry was characterized by rapid product cycles and fleeting trends. This quote reflects a focus on fundamental value and long-term sustainability over superficial novelty in business.

An American entrepreneur, media proprietor, investor, and commercial astronaut. He is the founder and executive chairman of Amazon, having previously served as its president and CEO. Bezos is one of the wealthiest people in the world, known for revolutionizing e-commerce.