Quote by Niccolò Machiavelli: “It is better to be feared than loved, if one cannot be both.”

A ruler gains more control and stability by ensuring their subjects fear them, rather than solely relying on their affection. Fear is a more reliable motivator to prevent rebellion and maintain order, especially in difficult times, offering a pragmatic approach to governance.

Machiavelli wrote *The Prince* during a turbulent period in Italian history, marked by shifting alliances, invasions, and internal strife among city-states. He sought to advise rulers on how to acquire and maintain power effectively amidst such chaos.

Italian Renaissance diplomat, philosopher and writer, best known for The Prince, written in 1513. He has often been called the father of modern political philosophy and political science.