Quote by Steve Biko: “Black is beautiful.”

This iconic slogan championed by Biko was a revolutionary call for Black people to reclaim pride in their identity. It challenged the internalized racism and inferiority imposed by apartheid, encouraging self-love and self-acceptance.

A central tenet of the Black Consciousness Movement in South Africa during the 1970s, it aimed to counteract the psychological damage of apartheid's racial hierarchy and promote Black pride.

South African anti-apartheid activist and founder of the Black Consciousness Movement, which argued that psychological liberation was as important as political freedom. He was killed by South African security police in 1977 while in custody, and his writings were published posthumously as I Write What I Like.