Quote by Steve Jobs: “Design is not just what it looks like and feels like. Design is how it works.”

This quote broadens the understanding of design beyond aesthetics to encompass functionality and user experience. It emphasizes that true design integrates form and function, ensuring that a product is intuitive, efficient, and effective in its operation, not merely visually appealing.

Jobs articulated this view during an interview with Fortune magazine. At this time, Apple was revolutionizing personal technology with products like the iPod, which were lauded for their seamless integration of elegant design and intuitive functionality, embodying this very philosophy.

American business magnate, inventor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and the founder, chairman, and CEO of NeXT.