This quote expresses a fundamental belief in human potential, positing that individuals possess inherent intelligence and capability. It highlights the importance of providing accessible and effective resources to empower people to achieve extraordinary accomplishments and innovate.
Quote by Steve Jobs: “We believe people are smart, and given the right tools, they can do wonderful things.”
We believe people are smart, and given the right tools, they can do wonderful things.
Insight
Historical Context
This sentiment was a core tenet of Apple's philosophy under Jobs, especially during the "Think Different" campaign and his return to the company. Apple's mission was to create user-friendly technology that empowered individuals, reflecting a deep trust in human ingenuity.
Verify source / Learn moreAbout the Author
American business magnate, inventor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and the founder, chairman, and CEO of NeXT.
View all quotes by Steve Jobs