Quote by Victor Hwang: “Culture eats strategy for breakfast, especially when it comes to innovation.”

This quote emphasizes that an organization's values and behaviors are more powerful than any formal plan, particularly in fostering new ideas. It means that a supportive, open culture is essential for true innovation, as even the best strategies fail without the right environment.

While Peter Drucker famously coined the original phrase, Hwang adapted it specifically for innovation contexts, stressing the importance of organizational culture in fostering creativity and risk-taking in the mid-2010s tech boom.

American entrepreneur and innovation theorist who co-authored The Rainforest: The Secret to Building the Next Silicon Valley. His work argues that innovation ecosystems depend on social trust and cultural norms as much as capital and talent.